Helping people overcome their aquatics anxieties, fears and phobias for over 30 years.

The SOAP Program is a highly unique "Health and Wellness Aquatic Program" that can help any individual, regardless of age, fitness level or life experience, who is unable to enjoy the many physical, emotional and recreational benefits that result from participating in aquatic activities, as a a result of varying degrees of their fear of water. 

The program combines cognitive awareness, emotional support, both in and out of the water, in addition to aquatic skill builiding, all developed to address the very specific needs of a widely diverse population of people who's anxiety prevents them from feeling safe in water.

Learn more about Jeff's SOAP Program.  Please watch the Eyewitness News Report Video above.
Participants are provided with an in depth view and explaination of the "Who, What and Whys" of aquatic fear/phobia and anxiety so that they are better able to understand their feelings and reactions with regards to previous aquatic experiences, or lack of.
The counseling process is a critical part of this program, where participants learn how to effectively manage the very powerful feelings which have prevented them from realizing success in water.
This program is not a "traditional" learn to swim program, it is a "learning to overcome fear of water" program, which is the first step in learning how to swim for any fearful swimmer. Participants  gradually learn and develop aquatic skills that will allow them to feel and be comfortable, confident and competent in water and when they are ready, emotionally and physically, are taught traditional strokes.
"This class is leading to many breakthroughs in other areas of my life. Courage is most definitely like introducing yourself to Fear and then serving it an eviction notice.
Sabrina R. Prince, Manhattan, NY .
These skill sets and the unique rapport between the SOAP Instructor and the participants allows them to wade into the aquatic experience and no longer suffer from a fear of swimming.

Cognitive Awareness

Emotional Support

Aquatic Skill Building

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"Fear can be a powerful motivator, rather than a painful deterrent.”   Jeff Krieger, M.S.  
My son Jesse, age 11 has been taking swim lessons with Jeff Krieger as part of the SOAP program. Jeff has been able to take Jesse from being anxious and fearful of the water, to swimming with his head under water, a goal my husband and I never thought he would be able to achieve. Jeff' was insightful, patient, motivating and encouraging. With his highly skilled teaching methods, Jeff was able to take my son from being afraid to get into the water to actually enjoying being in a swimming pool. It has helped him build confidence in other areas of his life as well. Vacations and get togethers with friends that involve swimming is no longer a problem...Jesse can participate with confidence and enjoyment. We can't thank Jeff enough for helping our son achieve the goal of becoming a swimmer!
Alan,  Brooklyn, NY
Hi Jeff,   You're so encouraging and trustworthy that your students can only excel. Thank you for bringing this vital skill to so many of us, and for doing so with such patience and competence.
Hazel Seivwright  Brooklyn, NY

The emotional stability, cognitive awareness and physical skills needed to be safe and enjoy the water.

Awareness of the aquatic environment, systemic desensitization to overcome fears and tools to handle any situation.

Proper use of breathing, roll-overs, floating, treading, and transitional swim strokes.

Use of behavior modification, relaxation, positive imaging, and counseling / coaching techniques.

"Changing one life at a time!!!.”   Jeff Krieger, M.S.  

(727) 741-3088

Jeff is featured on the website Jabari to end drowning.
Read Jeff's article on "Overcoming a fear of water differs from learning how to swim".
To read the article, click here.

Here's a preview of the documentary film "Taking the Plunge." Be on the lookout for the official movie trailer being released August 2013. To watch, click on the Image above.

Jeff is in a new Documentary Film

Big News!
The new book Some Nerve: Lessons Learned While Becoming Brave is being released today by Riverhead/Penguin USA. Jeff Krieger and his S.O.A.P. (Strategies Overcoming Aquatic Phobias) Program is featured in the book, which has already received recognition on Marie Claire and O Magazine and is in today's USAToday. Parents Magazine calls it a "Mom Must Read." It's a insightful look at how ordinary people face everyday fears - like water, heights, public speaking, driving, and more.
The author is Patty Chang Anker. Patty started facing her fears when she realized how much her anxiety was hemming her in, and she wanted to set a better example for her kids. The book is about how expanding one's comfort zone leads to joy, and Elizabeth Gilbert (Eat, Pray, Love) calls it: "[A] compelling story of everyday courage - one that is sure to touch and help countless other people.-  Patty blogs for and Facing Forty Upside Down. Here's a Q & A with her.
The book is available in hardcover and ebook from Amazon, Barnes & Noble, Indiebound, Books-a-Million or iBooks or your local bookstore, and in audio from Audible or iBlooks. Hope you'll buy the book and share with your friends too - and please don't wait - life's to short to spend living with fears you don't have to."

"The Fear Of Water, A Formidable Foe!!"

Check out Jeffs latest article about the fear of water in Water Safety Magazine.
                                                Click Here to view.. 

Hi Jeff,
It is one year since I concluded your expert instruction. Currently I am swimming twice a week between 1000 yards and 1700 yards. I did my first sprint Tri and enjoyed the swim more than the bike or run. Thanks to you I now look forward to trying new swimming equipment and improving my stroke.  On the right is a picture my son took of me swimming in my first sprint Tri.      Thank you,  Joe Grammatico

Help Your Fearful Clients by Teaching them the 3 B's
No matter why a client fears being in the water, or how exaggerated that fear is, they will not be able to comfortably and enjoyably learn to swim until those fears are addressed. While learning to manage and overcome the abnormal fear of being in water, regardless of age, fitness level of life experience, so they can move forward and learn to swim properly and enjoy the many benefits of doing so, there are three "B-skills" that will enable that to happen successfully. The three B's-- Believing, Breathing and Buoyancy can set any person on the path to both overcoming their exaggerated (but very genuine) feelings and becoming competent swimmers.
There are many emotional, cognitive, and physical skills that play an important part in this processe, and the first step should be finding a qualified professional who has the experience, personality and hybrid skill sets required to succeed in helping this very specialized niche. They must Believe that as a professional instructor, you will be able to help them achieve their aquatic goals. As an Aquatic Therapist, I nurture that belief by gathering as much information about my clients aquatic history and goals as possible, as well as assessing their personality and learning style, even before we step foot in the water. Establishing that all-important rapport helps keep clients motivated, secure and safe, and enables them to make progress because they Believe that you can make it happen. That belief is validated when they see that they are, in fact, making consistent, measurable progress.

Most instructors know the importance of teaching their clients the correct Breathing cycle, but this becomes an especially challenging task with fearful clients. Even if a client has previously participated in a traditional swim program or enlisted a family member to help them, the chances that they successfully learned to perform this vital aquatic skill on a consistent basis remain slight. Since exiting our mother wombs, most of us have inhaled through our noses and exhaled through either our mouths or noses when not in water. As a result, the Breathing cycle required when putting their faces into water inhaling through the mouth before submerging, then closing the mouth and exhaling exclusively through the nose is a difficult skill for nervous clients to learn. Once it's mastered, however, it unlocks the door to the final important "B" in the learning process: Buoyancy.

Buoyancy, the body's ability to help a person stay afloat, even without swimming or treading or relying on flotation devices, plays an incredibly important role in turning a fearful non-swimmer into a competent and confident beginning swimmer. It is a huge misconception that body type and fat-to-muscle ratio completely dictate a swimmer's level of Buoyancy. A key asset for any swimmer is understanding the concept and using it effectively and efficiently when needed particularly when that individual has a fear of water. When my clients are ready, I show them a vertical float I have developed that truly demonstrates the power of Buoyancy and proves to them just how easily they can surface while in deep water. It has been gratifying to see how that knowledge increases a client's confidence, independence and sense of fun in the water!

For both you and your fearful clients, the 3 B's can lead directly to the 3 S's: Super, Successful Swimmers!

Jeff, you are a very special person. I've never met such a giving, generous person. We all have fears and some hold us back and that may be ok; but, my fear of water was one thing I did not like about myself. A quote from the actress Jane Lynch is hanging on my frig "My desire to move forward is strong than my fear" which was true for me when I made the leap to contact you. With all that said, it would never, never, never have happened without your understanding, patience, encouragement, and patience (again). Thank you for reminding me all the time how far I've come. I'm so glad you are in this area and were here to help me. After having learned how to swim, I feel that nothing can stop me from doing anything I set my heart and mind to do. I am a changed person."      Thank you,  Carol Fraundorfer Bilotti

Strategies for overcoming
the fear of water. 
(Click here to view)

Hi Jeff!     Thank you so much for your kind words and for working with Jack while you were here in Shreveport. I felt so defeated because, even though I'm an Aquatic and Pool Director, I couldn't teach him to swim; I remember at the end of last summer Samuel was asking him why he didn't swim and one day he didn't put on a life jacket and he just clutched the side of the pool in fear, but he wanted to be like his big brothers and be able to swim. I'll never forget the look on his little face and how it tugged at my heart.  You truly took the little boy,that put on a life jacket and sat in the picnic area at the pool because he was so afraid of the water, and taught him to overcome his fear of water learn to swim. I can never thank you enough for that. It means more than you know that it does.    We will absolutely keep in touch!    Kris

Jeff is featured in an article in "Psychology Today" on "How To Overcome Fear Of Water", by Patty Chang Anker .
Drowning prevention begins with learning to manage anxiety outside the pool.

"Helping Fearful Swimmers" is a safety net group on Facebook for fearful swimmers and aquatic professionals who are looking for information on their experiences, as well as experienced instructors in your area. Please feel free to like this page and invite your friends to do so as well, as we want to help as many people as possible. Many adults who have water phobias are uncomfortable discussing this topic with people who do not understand or share these unique challenges. Here is the place to do so.

"A must read for all bi/triathletes who lack strong swimming skills"    Click Here to Learn More.